Smoke alarm messaging: Facebook ads versus automated phone calls
Current Issues and Events - October 4, 2018
A new study shows that automated telephone calls were more successful than Facebook ads for the Baltimore City Fire Department in
getting residents to request a free smoke alarm install.
Learn about key takeaways from this study for fire departments, including call-to-action conversions, costs and mobile device issues in
today's Current Issues article.
Read about the study / Request the article