Smoke alarm messaging: Facebook ads versus automated phone calls
Current Issues and Events - October 4, 2018

A new study shows that automated telephone calls were more successful than Facebook ads for the Baltimore City Fire Department in getting residents to request a free smoke alarm install.

Learn about key takeaways from this study for fire departments, including call-to-action conversions, costs and mobile device issues in today's Current Issues article.

Read about the study / Request the article